£49 Serum Ad Banned Over Questionable ‘Clinical Proof’ Claims
A high-profile advertising campaign for a £49 anti-ageing serum has been pulled after regulators ruled its bold claims were misleading, shining a spotlight on the blurred line between beauty marketing and scientific evidence. The product in question, Eucerin Hyaluron-Filler Epigenetic Serum, promised users they could look “up to five years younger,” a statement that ultimately failed to withstand regulatory scrutiny. The controversy began when a billboard advertisement appeared in London’s […]
