Nigerian music producer Rexxie has alleged that singer Seyi Vibes attempted to manufacture a public feud with Afrobeats star Asake as a strategy to gain attention, only to be completely ignored.
According to Rexxie, Seyi Vibes’ rapid rise to prominence was not entirely organic. He suggested that there was a deliberate effort by the singer’s camp to position him as a rival to Asake, one of the most commercially successful Nigerian artists of recent years. Rexxie claimed that attempts were made to provoke tension or spark controversy that would draw comparisons between both artists, but Asake allegedly refused to engage, effectively shutting down the narrative before it gained momentum.
The producer further implied that such tactics are not uncommon in the music industry, where public rivalries often translate into increased streams, media attention, and fan loyalty. However, in this case, the plan reportedly failed because Asake maintained silence, denying the situation the reaction it needed to grow into a full-blown feud.
Seyi Vibes, known for his street-inspired sound and emotionally charged lyrics, has enjoyed significant popularity in recent years, particularly among younger audiences. His music has consistently performed well on digital platforms, and his fanbase has expanded rapidly. Despite this, Rexxie’s comments have reopened conversations about how artists break through in a crowded market and whether controversy sometimes plays as big a role as talent.
Asake, on the other hand, has built a reputation for chart-topping releases and international recognition, largely steering clear of public disputes. His decision not to respond to the alleged provocation has been interpreted by many observers as a calculated move, reflecting confidence in his brand and a preference for letting the music speak for itself.
So far, Seyi Vibes has not issued any public response to Rexxie’s claims, leaving fans and industry watchers divided. While some see Rexxie’s statements as insider commentary on the realities of music promotion, others believe the allegations themselves may fuel unnecessary tension.
Ultimately, the episode highlights a broader reality within the Nigerian music industry, where narratives, comparisons, and perceived rivalries can shape public perception just as strongly as hit songs. Whether this controversy fades quietly or prompts a response from those involved, it underscores how attention, silence, and strategy all play crucial roles in modern stardom.
