British-Nigerian Artist Odeal Crowned Billboard’s African Rookie of the Year

British-Nigerian singer-songwriter Odeal has been named Billboard’s African Rookie of the Year, marking a significant milestone in his rapidly ascending music career. At just 25 years old, Odeal has captivated audiences with his unique fusion of soulful R&B melodies and Afrobeat rhythms, establishing himself as a prominent figure in the contemporary music scene.

Born Hillary Dennis Udanoh in Germany, Odeal’s upbringing was marked by cultural diversity. Raised across Nigeria, Spain, and the United Kingdom, he was exposed to a rich tapestry of musical influences from an early age. His musical journey began in his teenage years when he discovered a local youth club recording studio in Awka, Nigeria. There, he honed his skills, blending R&B with local sounds, and developed a passion for music production. Despite initial challenges, including cultural differences and a life-threatening illness in 2017, Odeal’s determination to pursue music only intensified. His experiences have profoundly shaped his artistic identity, allowing him to craft a sound that resonates with a global audience.

Odeal’s discography reflects his evolution as an artist. His 2024 EP, Lustropolis, featured the track “Blame U,” which gained significant attention after being shared by Justin Bieber on social media. Collaborations with artists like Summer Walker and producers such as DJ Maphorisa have further expanded his reach. In 2025, he released The Summer That Saved Me, an EP recorded in Los Angeles that showcases his versatility and commitment to musical exploration .

His recognition as Billboard’s African Rookie of the Year underscores the growing influence of African artists in the global music industry. Odeal’s blend of Afrobeats and alté R&B not only reflects his heritage but also contributes to the international appeal of African music. This accolade highlights his potential to shape the future of music and his role in bridging cultural divides through his art.

As Odeal continues to garner acclaim, his journey serves as an inspiration to aspiring artists worldwide. His story is a testament to the power of resilience, cultural fusion, and the universal language of music. With upcoming projects and collaborations on the horizon, Odeal is poised to further solidify his place in the global music landscape.