New ‘This Girl Can’ Campaign Champions Black Women In Sport And Physical Activity
Sport England’s groundbreaking 'This Girl Can' launches today with a powerful new campaign, 'We Like the Way You Move', redefining what women getting active looks like and championing under-represented groups, including Black women. Thirteen street-cast women from across England take centre stage in the TV advert, shown moving in ways that reflect their real lives; from family bike rides, dancing in the kitchen and pregnancy yoga, to wheelchair rugby, boxing […]