Mavin Records Welcomes New Signee CupidSZN

Mavins Records founder Don Jazzy has unveiled the newest addition to the Mavins family, CupidSZN. The announcement, made through Don Jazzy’s Instagram, signals another strategic addition to the label’s roster and reinforces Mavin’s reputation as a powerhouse for discovering and nurturing new voices in Afrobeats.

CupidSZN, born Stevenson Njoku Anyinachiso in Port Harcourt, Rivers State, did not follow a conventional path into the music industry. His early inspiration came from watching a video of American rapper Juice WRLD, which initially pulled him towards trap and hip-hop before he began blending those influences with Afrobeats. After finishing secondary school, he made the bold decision not to pursue university education, choosing instead to focus fully on music. His dedication became even more evident in 2023 when he relocated to Lagos with his family to be closer to Nigeria’s entertainment hub.

Over time, his sound evolved into a vibrant mix of Afropop and Afrobeats, marked by catchy rhythms and clever wordplay. Songs like “Service” (2024), “I Want More” (2025), and “Osogeme” showcase his artistic growth, while his debut EP Myth ERA further highlights his playful style, especially on standout tracks such as “Tuka Tuka.” Despite being early in his career, CupidSZN has already built an impressive digital footprint, amassing more than 675,000 listeners on Spotify, a noteworthy milestone for a pre-major-label artist.

For Mavin Records, bringing CupidSZN into the fold aligns with the label’s legacy of grooming artists who go on to achieve global acclaim. Rema, for instance, rose from the Mavin platform to international stardom, with one of his albums crossing three billion streams on Spotify. CupidSZN now joins this lineage, stepping into a space known for high-quality production, strong branding, and expansive reach across Africa and beyond.

The signing also underscores Don Jazzy’s continued commitment to elevating emerging talent. His track record for identifying potential early — often before artists break into the mainstream — remains one of the strongest in the industry. CupidSZN’s energetic style, genre fusion, and rapidly growing fanbase make him a promising addition at a time when Afrobeats continues its global rise.

As CupidSZN enters this new phase, fans can anticipate a wave of new music crafted under Mavin’s creative ecosystem. Collaborations with labelmates, stronger visual storytelling, and broader exposure are almost certain. With the Afrobeats genre expanding its international footprint, CupidSZN stands at the threshold of a career that could soon extend far beyond Nigeria’s borders.

Ultimately, Don Jazzy’s signing of CupidSZN is more than a contract announcement — it is a signal of what the next chapter of Afrobeats may sound like. A new voice has entered the arena, and the spotlight is now firmly on what he delivers next.